Author Archives: Carman Dragone

Using a call to action effectively is the best way to improve your conversions. If they are effective, CTAs can drive sales. They shouldn’t be pushy or patronizing, as customers see right through this type of message. You should show off your products and services, and make sure that a link is available. It helpsContinue reading “Your Guide to a Successful Call to Action”

Businesses of all sizes and in every industry are looking for new ways to make employees, clients, and customers feel included. Building such a diverse corporate identity might mean different things depending on the type of company, but there are a few general characteristics that signal inclusivity in the workplace. Offering Remote Work Options AsContinue reading “What Diversity Looks Like in Business in 2022”

Even the most promising young musicians become nervous when the time comes for a music school audition. Picking the right composition can be an intimidating and overwhelming process, but there are a few tips and tricks that can take some of the guesswork out of the process. Play to the Audience Knowing as much aboutContinue reading “Choosing an Audition Piece for Music School”

Jazz music holds a storied place in history and is still being played and enjoyed by fans around the world. Many people are unfamiliar with the genre, however. As experts explain, there are a few primary ways that all musicians and music lovers can benefit from studying this eclectic and unique style. It Helps IdentifyContinue reading “The Benefits of Studying Jazz Music”

PR is always important in business, no matter what size it is. Some people think of large corporations, but small businesses benefit greatly. Public relations is just a way of communicating with people about your brand, and it is one of the best ways to get your message out. Not only does PR help shareContinue reading “PR Strategies for Small Business”

If you want to boost your profits by 5%, increasing customer retention can help boost them by 95%. Having a few extra seconds of effort can make a big difference. According to a survey, over 83% of customers would recommend a business to others that they trust. This means that getting the word out aboutContinue reading “How to Get Your Customer’s Trust and Loyalty”

As a music teacher, you have a lot of responsibilities when it comes to motivating and engaging your students. Whether it’s teaching them how to play a major scale or tackling a difficult passage, you have to make sure that they’re engaged and motivated. After class, what happens when they leave? Although long weekends andContinue reading “Motivating Students During the Summer”

A good business leader doesn’t just care about the bottom line. They should also care about their employees’ wellness by taking steps such as those listed below. Communication Is Key It’s a cliché about tragedies at this point that people always wish they “could’ve done something differently,” with a common lament being that they didn’tContinue reading “How to Support Employee Wellness as a Leader”

While it may seem like, in some senses, that music is music, you are not seeing the same kind of band every time. There are four different types of band in particular: marching, jazz, symphonic or concert, and orchestra. But what is the difference between each type? How are they separate from one another andContinue reading “The Different Types of Bands”

We hear all the time about how important communication can be in the business world. Leaders are constantly refining their tactics to improve communication between themselves and their teams. To say that communication is crucial would be an understatement. So, how can you be more effective as a communicator as an entrepreneur? Here are aContinue reading “Effective Communication in Entrepreneurship”